BizSci Answers: Building an Internet Strategy
BIZSCI IN
BRIEF
For most companies, the Internet should not
be viewed as a strategy on to itself, but an important component in
a total market communications strategy. To improve your Internet
strategy, first prioritize the products you want to sell to
important market segments. Next, determine where you need to
improve your Internet assets to make it easiest for segments to
both find and buy your products. This is only the first phase of an
overall profit strategy that includes Profit Forms analysis and constant
optimization of the product-segment mix. WJones
Question
I am
researching
options for developing and growing my company's
website. Experience has
provided me with plenty of opinions on what to do, but I am
interested in formalizing to a greater degree my approach and am
curious about options for utilizing existing plans or tools for
defining Internet strategy.
